Landbase Acquires Adauris to Bring Vibe AI to Inbound Marketing
Acquisition accelerates Landbase’s inbound roadmap with new signal-driven publishing capabilities that unify outbound and inbound in a single GTM platform
Landbase, the agentic AI company transforming how businesses grow, announced its acquisition of Adauris, the startup creating custom intent signals through content generation, leveraged by B2B companies to identify, engage, and convert high-intent leads through distributed content. The acquisition further accelerates Landbase’s expansion into AI-native inbound, with the Adauris team already behind the release of Landbase’s first inbound marketing feature.
This announcement follows Landbase’s $30M Series A and strengthens its position as the first platform to unify outbound and inbound automation. Landbase has seen rapid adoption since its initial launch, and the acquisition of Adauris is the latest in a series of moves to rapidly expand the platform’s capabilities and lead the category in AI GTM. Landbase’s CEO, Daniel Saks, coined the term Vibe AI to describe a new software paradigm where users describe what they want in natural language, and intelligent, agentic systems handle the execution to turn intent into outcomes without the need for complex interfaces or manual workflows.
“We’re building the future of GTM: intelligent, connected, and deeply multimodal,” said Daniel Saks, CEO of Landbase. “The Adauris team brings the technical depth and GTM insight to supercharge our inbound roadmap. Together, we’re launching high-impact entry points like signal-based LinkedIn publishing and laying the foundation for AI-powered marketing channels that will complement our existing outbound capabilities.”
Adauris’ work on content-driven lead generation directly supports Landbase’s vision for signal-based GTM. The Adauris team previously built high-intent signal infrastructure used across niche B2B media networks, reaching 10M+ monthly impressions and identifying 45,000+ prospects per day.
These capabilities will now plug directly into GTM-1 Omni, Landbase’s agentic AI model and orchestration engine — unlocking new signal types that drive both outbound and inbound performance in the Landbase platform.
With the acquisition, Landbase gains a founding team deeply experienced in building inbound infrastructure and growth systems:
- Logan Underwood, former Adauris CEO and now Head of Partnerships, will lead the Landbase partner ecosystem, expanding agency collaborations
- Tina Haertel, former Adauris COO and now Director of Product, will lead development of Landbase’s inbound marketing capabilities
- Griffin Cook, former Adauris CTO, will serve as Engineering Lead for Landbase’s inbound product line
“We joined Landbase because it’s solving a critical market pain point: providing a unified approach to GTM, and combining inbound and outbound into single omni-channel campaigns,” said Underwood. “We saw the power of Landbase as a customer and a partner, and the impact is undeniable. We couldn’t be more excited to join forces to accelerate the pace of autonomous GTM.”
The Adauris team has already spearheaded the platform’s first marketing-facing feature for LinkedIn thought leadership posting, which helps GTM teams post signal-based, brand-led content, track real-time buyer engagement, and warm the market — all from within the Landbase platform.
“Everyone wants more visibility, but most teams don’t know what to say or who’s listening,” said Haertel. “This feature makes it easy to publish with purpose and connect content to demand, and it’s just the beginning of Landbase’s inbound roadmap.”
This is the first of several new marketing features planned for the Landbase platform, as it evolves into the operating system for GTM. Future updates will extend Landbase’s inbound capabilities with more publishing channels, engagement analytics, and signal-based content automation.