Understanding the Modern Subscriber
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Examining consumer trends around the world, it's clear that the demand for flexibility and value in recurring products and services, such as subscriptions, is a global phenomenon. While economic factors can vary by region, overall, core subscriber behaviours are consistent across borders.
The Subscribed Institute at Zuora recently commissioned The Harris Poll to survey adults in the United States, the United Kingdom, France and Japan to shed light on consumer habits and preferences tied to how they're using recurring products and services, such as subscriptions.